Depending on the types of content your website produces, you may be interested in measuring scroll depth tracking on your pages. It can be helpful to determine if visitors to your site are actively engaged in reading your content, or identify pages where your call-to-actions are hidden below average scroll […]
Web Analytics
6 posts
FBCLID was, briefly, the bane of my existence. Like you, I got into this post because I was seeing some strange traffic in a few of my Google Analytics properties. I like a very clean, easy-to-read dashboard when I’m doing my web analytics. Too many query parameters starts to fragment […]
A url query parameter is any tag that comes after the question mark (“?”) at the end of page URL. These are separated by an ampersand (“&”). example.com/?utm_source=facebook&search_term=sample+query has two parameters, utm_source and search_term, with values “facebook” and “sample query”, respectively. URL Query Parameters are a necessary evil in the […]
I’m not going to kid myself by believing I can write a 1,000 word blogpost on UTM parameters that will outrank all the other websites on page one of the SERP, so I’m just going to give you what you need and move on to other posts. What are UTM […]
I built a URL builder, complete with link shortener, in Google Sheets. Among my love for data and web analytics is my love for Spreadsheets. I’m a huge evangelist for Google Sheets, thanks to features like the =filter() and =sort() formulas. When it comes to web tracking and URL/UTM parameters, […]
Google Tag Manager (GTM) is one of my favorite tools for Web Analytics because it is robust, easy to use, and free. The out-of-the-box tags and triggers making the most common tagging schemes quick and easy to create, and it integrates really well with other Google Marketing Cloud tools like […]