A url query parameter is any tag that comes after the question mark (“?”) at the end of page URL. These are separated by an ampersand (“&”). example.com/?utm_source=facebook&search_term=sample+query has two parameters, utm_source and search_term, with values “facebook” and “sample query”, respectively. URL Query Parameters are a necessary evil in the […]
Daily Archives: June 3, 2019
3 posts
I’m not going to kid myself by believing I can write a 1,000 word blogpost on UTM parameters that will outrank all the other websites on page one of the SERP, so I’m just going to give you what you need and move on to other posts. What are UTM […]
I built a URL builder, complete with link shortener, in Google Sheets. Among my love for data and web analytics is my love for Spreadsheets. I’m a huge evangelist for Google Sheets, thanks to features like the =filter() and =sort() formulas. When it comes to web tracking and URL/UTM parameters, […]